CJB Clinical Marketing: clinical studies and medical marketing
Evidence-based medicine is rapidly gaining in importance in the medical and pharmaceutical sectors. Organisations in these sectors are under mounting pressure from government agencies and insurers to provide clinical evidence. However, physicians and hospital directors also like to be presented with proof of the effectiveness of the product and/or its health and economic benefits. In this context, CJB Clinical Marketing can make a material contribution in the field of clinical studies and medical marketing, on a project or an interim basis.